The Philadelphia 76ers are the first NBA team with a jersey ad deal
{{#rendered}} {{/rendered}}The Philadelphia 76ers became the first team to take advantage of the NBA clearing the way for teams to sell sponsorship patches on their jerseys, reaching a three-year deal with online ticket marketplace StubHub.
The deal covers the entire three-year pilot period approved by the NBA and will reportedly pay the 76ers $15 million. The money is to be split evenly between the team and a revenue-sharing pool for the players that will be added to the growing salary cap.
It's the first time a major pro North American sports team has sold ad space on game attire.
{{#rendered}} {{/rendered}}Executives for the 76ers and StubHub released statements in the announcement on Monday morning:
The team's Twitter account also had some fun with the announcement:
The Sixers will begin sporting the 2.5-inch square patch beginning in the 2017-18 season and will sell jerseys bearing the patch in the arena. Outside the arena and online, jerseys would still be sold unadorned.
{{#rendered}} {{/rendered}}Now, the question is what patches other teams will sport. It probably won't be any of these.