Iconic Stretch Of Broadway Closed Down To Become Super Bowl Boulevard

The Roman numerals for Super Bowl XLVIII are unveiled on Super Bowl Boulevard in Times Square Wednesday, Jan. 29, 2014, in New York. The Seattle Seahawks are scheduled to play the Denver Broncos in the NFL Super Bowl XLVIII football game on Sunday, Feb. 2, in East Rutherford, N.J. (AP Photo/Charlie Riedel)

The Vince Lombardi Trophy sits in a case as a crowd gathers outside of the tent where it will be held during Super Bowl Boulevard Wednesday, Jan. 29, 2014, in New York. The Seattle Seahawks are scheduled to play the Denver Broncos in the NFL Super Bowl XLVIII football game on Sunday, Feb. 2, in East Rutherford, N.J. (AP Photo/Julio Cortez)

A New York City police officer watches the crowd in Times Square during Super Bowl Boulevard events Wednesday, Jan. 29, 2014, in New York. The Seattle Seahawks are scheduled to play the Denver Broncos in the NFL Super Bowl XLVIII football game on Sunday, Feb. 2, in East Rutherford, N.J. (AP Photo/Charlie Riedel)

Fans take photos of the Roman numerals for Super Bowl XLVIII on Super Bowl Boulevard Wednesday, Jan. 29, 2014, in New York. The Seattle Seahawks are scheduled to play the Denver Broncos in the NFL Super Bowl XLVIII football game on Sunday, Feb. 2, in East Rutherford, N.J. (AP Photo/Charlie Riedel)

A man poses with the Vince Lombardi Trophy during Super Bowl Boulevard activities in Times Square Wednesday, Jan. 29, 2014, in New York. The Seattle Seahawks are scheduled to play the Denver Broncos in the NFL Super Bowl XLVIII football game on Sunday, Feb. 2, in East Rutherford, N.J. (AP Photo/Charlie Riedel)

Performers, including the Boys Choir of Harlem, Jersey Boys and the Rockettes perform as the Roman numerals for Super Bowl XLVIII rise during an unveiling ceremony along Super Bowl Boulevard Wednesday, Jan. 29, 2014, in New York. The Seattle Seahawks are scheduled to play the Denver Broncos in the NFL Super Bowl XLVIII football game on Sunday, Feb. 2, in East Rutherford, N.J. (AP Photo/Julio Cortez)

New York City police officers watch the crowd in Times Square during Super Bowl Boulevard events Wednesday, Jan. 29, 2014, in New York. The Seattle Seahawks are scheduled to play the Denver Broncos in the NFL Super Bowl XLVIII football game on Sunday, Feb. 2, in East Rutherford, N.J. (AP Photo/Charlie Riedel)

The Vince Lombardi Trophy is silhouetted against an electric sign in Times Square during Super Bowl Boulevard activities Wednesday, Jan. 29, 2014, in New York. The Seattle Seahawks are scheduled to play the Denver Broncos in the NFL Super Bowl XLVIII football game on Sunday, Feb. 2, in East Rutherford, N.J. (AP Photo/Charlie Riedel)

Adenike Forde, age 7, has her photo taken on a body of a Seattle Seahawks football player during Super Bowl Boulevard activities Wednesday, Jan. 29, 2014, in New York. The Seattle Seahawks are scheduled to play the Denver Broncos in the NFL Super Bowl XLVIII football game on Sunday, Feb. 2, in East Rutherford, N.J. (AP Photo/Charlie Riedel)

Signage is seen in Times Square during Super Bowl Boulevard Wednesday, Jan. 29, 2014, in New York. The Seattle Seahawks are scheduled to play the Denver Broncos in the NFL Super Bowl XLVIII football game on Sunday, Feb. 2, in East Rutherford, N.J. (AP Photo/Julio Cortez)

IMAGE DISTRIBUTED FOR MACY'S INC. - The Super Bowl Virtual Theater debuts on the Broadway facade of Macy's Herald Square, entertaining crowds along Super Bowl Boulevard on Wednesday, Jan. 29, 2014 in New York City. The ten-minute show continues nightly through Saturday, as part of Super Bowl Boulevard festivities. (Jonathan Fickies/AP Images for Macy's Inc.)

People line up for an attraction during Super Bowl Boulevard activities Wednesday, Jan. 29, 2014, in New York. The Seattle Seahawks are scheduled to play the Denver Broncos in the NFL Super Bowl XLVIII football game on Sunday, Feb. 2, in East Rutherford, N.J. (AP Photo/Charlie Riedel)

People make their way down the toboggan slide during Super Bowl Boulevard festivities Wednesday, Jan. 29, 2014, in New York. The Seattle Seahawks are scheduled to play the Denver Broncos in the NFL Super Bowl XLVIII football game on Sunday, Feb. 2, in East Rutherford, N.J. (AP Photo/Julio Cortez)

A model wears a football helmet with a GoPro camera while waiting to ride the toboggan along Super Bowl Boulevard Wednesday, Jan. 29, 2014, in New York. The Seattle Seahawks are scheduled to play the Denver Broncos in the NFL Super Bowl XLVIII football game on Sunday, Feb. 2, in East Rutherford, N.J. (AP Photo/Julio Cortez)

People make their way down the toboggan slide during Super Bowl Boulevard festivities Wednesday, Jan. 29, 2014, in New York. The Seattle Seahawks are scheduled to play the Denver Broncos in the NFL Super Bowl XLVIII football game on Sunday, Feb. 2, in East Rutherford, N.J. (AP Photo/Julio Cortez)

Large signs advertising the Super Bowl are seen on 42nd Street by Times Square, Monday, Jan. 20, 2014, in New York. Preparations for fan venues and activities for the upcoming Super Bowl are starting to appear along several blocks of Broadway, part of which has been dubbed "Super Bowl Boulevard". (AP Photo/Craig Ruttle)

Eva Froemke, of Ritzville, Wash., wears face paint while cheering for the Seattle Seahawks along Super Bowl Boulevard Wednesday, Jan. 29, 2014, in New York. The Seattle Seahawks are scheduled to play the Denver Broncos in the NFL Super Bowl XLVIII football game on Sunday, Feb. 2, in East Rutherford, N.J. (AP Photo/Julio Cortez)

A street performer dressed as the Statue of Liberty holds a U.S. flag while standing in front of a tent where the Vince Lombardi Trophy is being kept during Super Bowl Boulevard Wednesday, Jan. 29, 2014, in New York. The Seattle Seahawks are scheduled to play the Denver Broncos in the NFL Super Bowl XLVIII football game on Sunday, Feb. 2, in East Rutherford, N.J. (AP Photo/Julio Cortez) (AP2014)

Street signs for Super Bowl Boulevard point to attractions, Tuesday, Jan. 28, 2014 in New York's Times Square. Thirteen blocks of midtown Manhattan have been converted into a temporary festival space leading up to the National Football League's championship game between the Seattle Seahawks and the Denver Broncos on Sunday, Feb. 2, in East Rutherford, N.J. (AP Photo/Mark Lennihan)

A person moves in to kick a field goal at Times Square during Super Bowl Boulevard festivities Wednesday, Jan. 29, 2014, in New York. The Seattle Seahawks are scheduled to play the Denver Broncos in the NFL Super Bowl XLVIII football game on Sunday, Feb. 2, in East Rutherford, N.J. (AP Photo/Julio Cortez)

In this photograph taken with a fisheye lens, a crowd gathers near a tent where the Vince Lombardi Trophy trophy is kept during Super Bowl Boulevard in Times Square Wednesday, Jan. 29, 2014, in New York. The Seattle Seahawks are scheduled to play the Denver Broncos in the NFL Super Bowl XLVIII football game on Sunday, Feb. 2, in East Rutherford, N.J. (AP Photo/Julio Cortez)

Fans take photos of the Roman numerals for Super Bowl XLVIII on Super Bowl Boulevard Wednesday, Jan. 29, 2014, in New York. The Seattle Seahawks are scheduled to play the Denver Broncos in the NFL Super Bowl XLVIII football game on Sunday, Feb. 2, in East Rutherford, N.J. (AP Photo/Charlie Riedel)

A sign for Super Bowl XLVIII rises among tall buildings in Times Square during Super Bowl Boulevard activities Wednesday, Jan. 29, 2014, in New York. The Seattle Seahawks are scheduled to play the Denver Broncos in the NFL Super Bowl XLVIII football game on Sunday, Feb. 2, in East Rutherford, N.J. (AP Photo/Charlie Riedel)

Lauren Silverbrand, from Milford, Pa., has her photo taken on a body of a Denver Broncos football player during Super Bowl Boulevard activities Wednesday, Jan. 29, 2014, in New York. The Seattle Seahawks are scheduled to play the Denver Broncos in the NFL Super Bowl XLVIII football game on Sunday, Feb. 2, in East Rutherford, N.J. (AP Photo/Charlie Riedel)

A tent, center left, where the Vince Lombardi Trophy is kept during Super Bowl Boulevard festivities, is seen as traffic flows in Times Square Wednesday, Jan. 29, 2014, in New York. The Seattle Seahawks are scheduled to play the Denver Broncos in the NFL Super Bowl XLVIII football game on Sunday, Feb. 2, in East Rutherford, N.J. (AP Photo/Julio Cortez)