Heart of Dallas takes name of New Year's Day game that filled postseason void at Cotton Bowl
{{#rendered}} {{/rendered}}The New Year's Day bowl game at the Cotton Bowl has a new sponsor.
The Heart of Dallas Bowl will debut Jan. 1 with teams from the Big 12 and Big Ten.
The Dallas-based nonprofit was announced Thursday as the sponsor replacement for TicketCity. The previous sponsor held the title the first two years for a game created to fill a void after the Cotton Bowl left its namesake facility for Cowboys Stadium in nearby Arlington.
{{#rendered}} {{/rendered}}The game on Jan. 1, 2014, will feature teams from the Big Ten and Conference USA.
Heart of Texas was formed recently with a mission of raising money for community needs through sports and entertainment events.