Daily fantasy sports companies eye breakout NFL season
{{#rendered}} {{/rendered}}BOSTON (AP) The daily fantasy sports industry is eyeing a breakout season.
The new NFL season begins in earnest Sunday and the industry's two most dominant companies, Boston's DraftKings and New York-based FanDuel, are seeking to cement their standing.
They're touting lucrative opening week prizes in a bid to draw new customers.
{{#rendered}} {{/rendered}}But major tech and media companies Yahoo and CBS are entering the fray. Experts say their entry could herald a sea change in the still-evolving market.
DraftKings' CEO Jason Robins, says he doesn't view the new rivals as a threat.
Cal Spears, CEO of RotoGrinders, an online community forum for daily fantasy players, says opening week is critical for companies to lock in new customers.
{{#rendered}} {{/rendered}}Yahoo, meanwhile, says it has an advantage because of its already sizeable, season-long fantasy sports audience.
---
AP NFL website: http://pro32.ap.org and http://twitter.com/AP-NFL