There's a new governor in Mexico, and he goes by 'El Bronco'

El Bronco addresses supporters at a May 2015 rally in the Solidaridad neighborhood of Monterrey, Nuevo León. The rally had been announced hours earlier over social media. (Photo: David Agren/Fox News Latino)  

A musical performer at a May 2015 rally in the Solidaridad neighborhood of Monterrey, Nuevo León. The rally had been announced hours earlier over social media. (Photo: David Agren/Fox News Latino)

El Bronco with supporters at a May 2015 rally in the Solidaridad neighborhood of Monterrey, Nuevo León. The rally had been announced hours earlier over social media. (Photo: David Agren/Fox News Latino)

A "Wanted" poster on the wall of Rodríguez's campaign headquarters, the "Casa Bronca." (Photo: David Agren/Fox News Latino)

El Bronco supporters at a May 2015 rally in the Solidaridad neighborhood of Monterrey, Nuevo León. The rally had been announced hours earlier over social media. (Photo: David Agren/Fox News Latino)