Matamoros, Mexico: The Border Town That Wants Lure Spring Breakers Despite Cartel Violence
{{#rendered}} {{/rendered}}Ruben Garcia, manager and owner of Garcia's souvenir shop, checks prices on clay dolls in his store in Matamoros, Mexico, Friday, Feb. 28, 2014. In the midst of a three-year increase in American tourism in Mexico, communities along the Rio Grande are trying to win back U.S. tourists and revitalize their tourism industry. (AP Photo/Olga Rodriguez)
Two clerks work at a Garcia's souvenir shop in Matamoros, Mexico, Friday, Feb. 28, 2014. In the midst of a three-year increase in American tourism in Mexico, communities along the Rio Grande are trying to win back U.S. tourists and revitalize their tourism industry. (AP Photo/Olga Rodriguez)
A man walks by a boarded up Garcia's souvenir shop in Matamoros, Mexico, Friday, Feb. 28, 2014. In the midst of a three-year increase in American tourism in Mexico, communities along the Rio Grande are trying to win back U.S. tourists and revitalize their tourism industry. (AP Photo/Olga Rodriguez)
Two men walk by a boarded up souvenir shop in Matamoros, Mexico, Friday, Feb. 28, 2014. In the midst of a three-year increase in American tourism in Mexico, communities along the Rio Grande are trying to win back U.S. tourists and revitalize their tourism industry. (AP Photo/Olga Rodriguez)
The building that once housed the Planet Music Lounge sits gutted and damaged in Matamoros, Mexico, Friday, Feb. 28, 2014. In the midst of a three-year increase in American tourism in Mexico, communities along the Rio Grande are trying to win back U.S. tourists and revitalize their tourism industry. (AP Photo/Olga Rodriguez)
The once popular Garcia's Restaurant is almost empty in Matamoros, Mexico, Friday, Feb. 28, 2014. In the midst of a three-year increase in American tourism in Mexico, communities along the Rio Grande are trying to win back U.S. tourists and revitalize their tourism industry. (AP Photo/Olga Rodriguez)