Coca-Cola may bring back ‘Ghostbusters’ Hi-C Ecto Cooler
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Fans of discontinued 90s beverages have much to celebrate in 2015.
Amid a comeback of retro coolers, it looks like Coca-Cola is resurrecting Hi-C Ecto Cooler from the land of forgotten kids’ drinks—just in time for the 2016 remake of “Ghostbusters.”
The company filed a trademark for “Ecto Cooler” on Sept. 15, sending 90s kids into tailspin of excitement.
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Burger King recently brought back a frozen version of the citrus-flavored soda Surge. And over the summer, PepsiCo hinted that Crystal Pepsi may be making a return soon.
Ecto Cooler is like those drinks that have a built-in fan following, so much so that than just one unopened carton is going for $199 on eBay.
Hi-C Ecto Cooler, produced under Coke’s Minute Maid brand, was a juice-drink (with 10 percent juice) originally released in 1987 as a cross promotion with “The Real Ghostbusters” cartoon—a spinoff from the 1984 live-action film. The show went off the air in 1991, but the drink was so popular, Coca-Cola continued to make it 2001. The character Slimer disappeared from the box in 1997.
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Various groups across social media have emerged with the sole purpose of bringing back the green-colored orange-tangerine beverage. While fans wait, they can always cop a cool Ecto Cooler magnet. Millennials are rejoicing at the return of the citrus drink.