Kris Jenner trades in signature pixie cut for shoulder-length bob hairstyle

The momager will star in the upcoming 'The Kardashians' on April 14 with daughters Kim, Kourtney, Khloe, Kendall and Kylie

Kris Jenner had fans doing a double take on Tuesday when she debuted a new hairstyle.

The Kardashian-Jenner momager ditched the signature pixie cut she's had for years and opted for a shoulder-length bob that she showed off in a new Instagram Story.

In the video, Kris is seen applying lip gloss from daughter Kylie Jenner's Kylie Cosmetics collection. Kris later debuted her hair makeover at the celebration of Kylie Cosmetics' most recent collaboration with Kylie's sister Kendall Jenner.

Kris, 66, appeared to have some fun with her daring new look as she was seen blowing a kiss to the camera while wearing nothing but a white robe.

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Kris Jenner underwent a hair makeover and shared the results to Instagram. (Instagram @krisjenner | Getty Images)

In another video posted to her Instagram Story later that night, Kris gives a speech to dinner guests in which she tells her daughters she "couldn't be prouder of anyone in my entire life."

Kris and her famous five daughters – Kim, Kourtney, Khloe, Kendall and Kylie – are gearing up for another significant launch: the premiere of their new Hulu show "The Kardashians."

On Wednesday, viewers will see Kim, Khloe, Kourtney and Kris sit down with ABC's Robin Roberts for a special ahead of their new streaming show.

"The Kardashians" airs on Hulu later this month. (Frazer Harrison/Getty Images)

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In a sneak peek clip, Kim dishes on her new romance with Pete Davidson, saying she's "very happy" and at "peace."

"I mean, I am a relationship kind of girl, for sure," Kim said when Roberts asked how serious the relationship is.

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Travis Barker and Kourtney Kardashian's relationship will be documented on the family's new series. This week a Las Vegas chapel owner revealed the two tied the knot at a last-minute ceremony. (Jeff Bottari/Zuffa LLC)

The family's new reality show, "The Kardashians," premieres April 14 on Hulu.

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