HBO Now to launch exclusively on Apple TV
{{#rendered}} {{/rendered}}Apple TV will be the exclusive launch partner for HBO Now, the standalone subscription-based streaming service the pay cabler is rolling out as an attempt to court consumers that don’t want to sign up for cable service.
HBO Now will be available for $14.99 a month, starting in April, in time for the return of “Game of Thrones.”
Announcement was made at the start of an Apple press event, in San Francisco, on Monday.
{{#rendered}} {{/rendered}}Apple has sold 25 million Apple TV units to date. The company announced it is lowering the price of Apple TV from $99 to $69.
HBO Now also will be available on Apple’s iPhones and iPads.
“All you need to get HBO Now is a broadband connection and an Apple device,” said HBO CEO Richard Plepler. “When you subscribe to HBO NOW you will have access to all our acclaimed original programming — past, present and future — as well as our unmatched lineup of Hollywood blockbusters.