Caitlyn Jenner's new lipstick will help raise money for transgender community
{{#rendered}} {{/rendered}}Jan. 14, 2016. Caitlyn Jenner at the NBCUniversal Winter TCA in Pasadena, Calif. (The Associated Press)
Caitlyn Jenner is partnering with MAC Cosmetics on a limited-edition lipstick she helped create to benefit the company's effort to improve the lives of transgender people.
The rosy nude shade, Finally Free, will retail for $17. It will be available starting April 7 at Maccosmetics.com, with all proceeds going to the MAC AIDS Fund Transgender Initiative. The project will expand support for grants to organizations and programs working with trans people, the company said in a statement.
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{{#rendered}} {{/rendered}}So how'd she come up with the name?
"I wanted a name that I use, and which represents the community," Jenner said. "This is who I am: Finally Free."