GMC may build Jeep Wrangler-fighting off-road SUV
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Hummer could be making a comeback. In spirit, at least.
The Wall Street Journal reports that General Motors is seriously considering adding a Jeep Wrangler-fighting SUV to its GMC lineup.
The automaker has reportedly discussed the idea with dealers, telling them that such a vehicle would offer the kind of style and off-road capabilities that were hallmarks of the military-inspired Hummer brand.
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The company left one such vehicle on the table when it discontinued Hummer six years ago. The 2008 HX Concept was a two-door 4x4 with a removable roof that looked like a Wrangler on steroids and was pretty much a shoe-in for production as the H4, had Hummer survived.
Meanwhile, Jeep moved 175,328 Wranglers last year and Ford says its high performance F-150 SVT Raptor outsold the entire Nissan Titan pickup lineup in 2014, both suggesting that there’s a strong demand for this type of vehicle.
“The idea is being kicked around real hard,” one person familiar with the GMC plan told the Wall Street Journal.
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However, General Motors may not be waiting around for an all-new model to enter the segment. At the Los Angeles Auto Show last November, Chevrolet unveiled the Colorado ZR2 Concept; a jacked-up, diesel-powered midsize pickup that looked ready for the showroom and was created to gauge the public’s interest,” and there was plenty of it.
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