General Motors insists in Japan for the long haul despite perennially low sales
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General Motors says it's in Japan for the long haul despite sales of Cadillac and Chevrolet models barely surpassing 1,000 vehicles a year.
There has never been much appetite in Japan for left-hand drive gas guzzling U.S. autos and there are many informal barriers to foreign automakers making it here.
But GM executives see a glimmer of hope in the fact sales of its mainstay nameplates have doubled in the past three years.
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They're trying to lure Japanese buyers with the new Cadillac CTS and Chevrolet Corvette which they say boast better quality and mileage.
GM Japan Managing Director Sumito Ishii declined to give a sales target Wednesday, but said part of the Detroit automaker's sales strategy is to approach first-time buyers who may not have preconceptions about GM.