NYC mayor to target teens wearing loud earbuds
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Now listen up, if you can.
Mayor Bloomberg — who has already cracked down on smoking, junk food, trans fats, salt and super-sized drinks — is embarking on a new crusade: preventing New Yorkers from going deaf.
Hizzoner’s health officials are planning a social-media campaign to warn young people about the risk of losing their hearing from listening to music at high volume on personal MP3 players, The New York Post has learned.
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“With public and private support, a public-education campaign is being developed to raise awareness about safe use of personal music players . . . and risks of loud and long listening,” said Nancy Clark, the city Health Department’s assistant commissioner of environmental-disease prevention.
The campaign, which will cost $250,000, is being financed through a grant received from the Fund for Public Health, the Health Department’s fund-raising arm.
The Hearing Loss Prevention Media Campaign will target teens and young adults, conducting focus-group interviews and using social-media sites like Facebook and Twitter.
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