Hallmark stirs criticism for using 'fun' in place of 'gay' on holiday ornament
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What might have been just another ugly holiday sweater has become something of a public relations issue for greeting card giant Hallmark.
The company recently released an ornament in the shape of a tacky holiday sweater, emblazoned with the phrase: "Don we now our FUN apparel!"
Hallmark is now defending itself against claims that it's making a political statement by using the word "fun" to replace "gay" in a popular lyric from the "Deck the Halls" Christmas carol.
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Critics took to Twitter and the company's Facebook page to say the change amounts to an unnecessary political statement by Hallmark.
But the Kansas City, Mo.-based company released a statement Wednesday saying the multiple meanings attached to the word "gay" meant the sweater's lyrics would be open to misinterpretation.