Martha Stewart Uncorks Wine Brand
{{#rendered}} {{/rendered}}
Martha Stewart (MSO) is at it again. The lifestyle guru is adding wine to a brand empire that already includes everything from towels and wall clocks to patio furniture and houses.
E. & J. Gallo Winery, based in Modesto, California, said on Friday it will release a new brand of wines under the label "Martha Stewart Vintage" in six cities beginning January 2008. They will sell for about $15 a bottle.
The initial release will include a 2006 Sonoma County Chardonnay, a 2005 Sonoma County Cabernet Sauvignon and a 2006 Sonoma County Merlot, to be sold in Atlanta, Boston, Charlotte, North Carolina, Denver, Phoenix and Portland, Oregon.
{{#rendered}} {{/rendered}}
Gallo, one of the first wineries in California's Sonoma County, said it worked with Stewart and the food and beverage team from the media company that bears her name.