Speedway Motorsports, Coca-Cola Company extend agreement for 5 more years through 2020
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Speedway Motorsports Inc. and The Coca-Cola Co. have extended their partnership for five more years through 2020.
The announcement came Sunday, hours before the Coca-Cola 600 at Charlotte Motor Speedway. The agreement also includes retaining title sponsorship of Charlotte's Memorial Day weekend event.
The agreements means Coca-Cola will provide official beverages for seven SMI facilities that host Sprint Cup races. Bristol Motor Speedway is not covered in the newly announced deal.
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Marcus Smith, SMI's chief executive officer, said it was honor for his company to extend its relationship, which has so far lasted 30 years.