New Clinton ad campaign features ex-Bush official to target Spanish-language voters

On the heels of Donald Trump’s controversial immigration speech, in which he vowed to aggressively pursue and deport people who are here illegally, the Hillary Clinton campaign released new ads depicting the GOP nominee as detrimental to Latinos.

The ads, which feature Carlos Gutierrez, who was commerce secretary in the administration of George W. Bush, present Trump as someone who would, as president, make life worse for Latinos and immigrants.

Both ads are in Spanish. The one featuring Gutierrez is airing in Florida, the second one is airing in Florida and Nevada, two battleground states with a large Hispanic population.

In one ad, titled “Pais Primero” (Country First), Gutierrez says he has been a lifelong Republican, but that he cannot bring himself to support his party’s nominee. He says: “Vote for Trump? I can’t. It’s dangerous, and we can’t go back. Hillary Clinton has the experience, and I trust her…I’ve been a Republican all my life, but first I am an American.”

Gutierrez, who was born in Cuba, is one of a few former Bush administration officials who have refused to endorse Trump and have pledged their support to Clinton.

In the other ad, named “Verdadera Fuerza,” or Real Strength, a narrator says: "Because he yells and insults, Donald Trump thinks he's got strength.”

One scene shows Trump saying “They’re bringing crime, they’re rapists,” about people who cross the U.S.-Mexico border illegally.

The ad then describes Clinton’s efforts to improve healthcare, programs for children and describes her as exhibiting real strength.

It urges people to register to vote.

Clinton holds a wide lead among Hispanic voters over Trump – but some are concerned the gap isn’t wide enough.

GOP spokeswoman Helen Aguirre Ferre blasted Gutierrez, saying he didn't have the best intentions in mind.

”Unfortunately, since leaving the Bush administration, former Secretary Carlos Gutierrez has put himself first and his country and community last," she said. "In his numerous alliances with Barack Obama and Hillary Clinton, Gutierrez seems to make decisions based solely on his own personal benefit and not in the best interest of moving America forward.

She said the ads will be an utter failure.

"A new ad campaign won’t change the fact that the American people overwhelmingly know that Hillary Clinton is untrustworthy, unreliable and incapable of telling the truth," she said.”

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