Rapper Snoop Dogg sues Pabst Brewing over endorsement deal
{{#rendered}} {{/rendered}}March 20, 2015: Snoop Dogg takes part in the "Keynote Conversation with Snoop Dogg" at the South by Southwest festival in Austin, Texas. (AP)
Rapper Snoop Dogg is suing Pabst Brewing Co. over a deal he says entitles him a portion of the proceeds from the company’s sale last year.
The breach of contract lawsuit filed Monday, June 8th in Los Angeles Superior Court seeks 10 percent of the net sales price paid to Pabst for its Colt 45 malt beer line, which was included in last year’s sale.
Snoop Dogg signed a three-year agreement in 2011 to endorse Colt 45’s fruit-flavored beer called Blast by Colt 45. The lawsuit states his contract called for him to receive a portion of the sale price if Pabst sold its Colt 45 operations before January 2016.
{{#rendered}} {{/rendered}}An email sent to Pabst was not immediately returned.
The lawsuit states Pabst told the rapper that the sale didn’t trigger the clause entitling him to sale proceeds.