Non-Alcoholic Death Wish coffee wins a Super Bowl commercial Associated Press Published February 2, 2016 8:44am EST | Updated November 27, 2016 12:40pm EST {{#rendered}} {{/rendered}} Michael Brown, owner of Death Wish Coffee Co. in Round Lake, N.Y., won the Intuit QuickBooks Small Business Big Game contest. Grand prize: a 30-second spot during the third quarter of the Super Bowl on Feb. 7.