Ford's Prius-fighter priced at $25,995
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Ford is taking on Toyota in the hybrid market.
Ford Motor Co. said Thursday that its new C-Max hybrid small minivan will have a base price of $25,995 when it goes on sale this fall. That's $500 less than Toyota's Prius V wagon.
Ford says the C-Max's fuel economy will also beat the Prius V, which gets an estimated 42 miles per gallon in combined city and highway driving.
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Toyota Motor Corp. has dominated the hybrid market for more than a decade. In March, for example, 65 percent of the 50,000 hybrids sold in the U.S. were made by Toyota, compared with 3.5 percent for Ford.
Ford hopes to change that with the five-seat C-Max, which will be sold only in hybrid, plug-in hybrid and electric versions.