Boston Mayor Marty Walsh is urging city residents to stop leaping from windows and roofs into mountains of snow as videos of local daredevils continue to splash across social media.
Since Jan. 23, the city has received nearly 8 feet of snow amassing in monstrous piles. As residents work to remove snow from rooftops, the snow levels only increase.
Some risk-takers saw the mounds of snow as a landing zone for their daring plunges in an effort to use up concentrated energy.
In a Tuesday morning press conference, Mayor Walsh directly addressed the dangerous new craze.
"You could kill yourself," he said. "So I'm asking people to stop their nonsense right now."
With snow removal efforts ongoing, Boston officials continue to work around the clock attempting to remove snow from every city street.
"And the last thing we want to do is respond to an emergency call where somebody jumped out of the window because they thought it was a funny thing to do," Walsh said.
Using the hashtag #bostonblizzardchallenge on platforms such as Vine and Instagram, residents have been performing the stunt by jumping from roofs, windows and balconies.