Just before her 34 second obliteration of Bethe Correia at UFC 190, Ronda Rousey created a new phenomenon with a catchphrase she revealed on an episode of UFC Embedded just hours away from her fight.
Rousey explained the term 'do nothing b--ch' and how that's one thing she'll never be at any point in her life.
"I have this one term for the kind of woman that my mother raised me to not be. I call it a 'do-nothing b--ch' or, I call it a 'DNB' a lot of the time," Rousey stated.
""That's why I think it's hilarious if people say that my body looks masculine, or something like that. I'm just like, 'Listen, just because my body was developed for a purpose other than f--king millionaires doesn't mean it's masculine.' I think it's femininely bad-ass as f--k because there's not a single muscle on my body that isn't for a purpose. Because, I'm not a do-nothing b--ch!"
It didn't take long for the phrase to catch on after Rousey's fight and she even signed on to sell a shirt for charity with the words 'Don't be a DNB' across the front of it. To date, Rousey's shirt has sold over 50,000 units in less than two weeks time.
Well now if you want to use the words 'do nothing b--ch' or even 'DNB' on clothing, signs or anything else that's going to be sold, you're going to have to answer to Rousey.
She recently trademarked the phrase 'do nothing b--ch' as well as 'DNB" with both becoming her own personal intellectual property according to a report from ESPN.
Rousey's company -- Rowdy Ronda Inc. -- already trademarked her name earlier this year along with nine more for the words 'Rowdy' Ronda Rousey as well as trademarks for the words 'Armbarnation' and two more for the use of her name on apparel.
Rousey is one of the hottest tickets in all of sports right now so it's no surprise that she's trademarking her name and now she's even got the rights to her own catchphrase.
Rousey joins an exclusive list of sports celebrities who have trademarked catchphrases similar to hers over the years.
Pat Riley famously trademarked the term 'three-peat' when his Los Angeles Lakers were on the verge of winning a third consecutive NBA title. Boxing announcer (and UFC announcer Bruce Buffer's brother) Michael Buffer has trademarked the phrase 'Let's get ready to rumble' and turned it into an entire empire of products with that keep him well paid.
And more recently, Seattle Seahawks running back Marshawn Lynch applied for a trademark for his phrase 'I'm just here so I won't get fined' after he refused to do interviews during Super Bowl week earlier this year. Lynch already owns the trademark rights to the phrase 'Beast Mode' coined after his style of running in the NFL.
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