From The Telegraph:
Studio executives who have spent the past few years releasing superhero and zombie films have, it seems, had an epiphany. Now their new best friends are evangelical pastors whose endorsements they actively seek, even inviting them on to sets during production. Pastors in turn play clips from films of which they approve to 10,000-strong congregations on 40ft wide movie screens.
Larry Ross, who has handled publicity for Christian groups and leaders including Rick Warren and Billy Graham, said “no pastor goes to seminary in order to market movies” but if the movie “proves edifying to their congregation, if it builds their faith”, they would recommend it.