The current Big East will be called the American Athletic Conference starting next season.
The conference announced the decision Wednesday after university presidents approved the new moniker earlier in the day.
The Big East football schools were in need of a new name after they agreed to let seven basketball schools break away from the conference to start a new league this summer to be called the Big East.
The American Athletic Conference will have 10 members in its first season: Rutgers, Louisville, Connecticut, South Florida, Cincinnati, Central Florida, Memphis, Houston, SMU and Temple.
Rutgers and Louisville are likely leaving after 2013 and are set to be replaced by Tulane, East Carolina and Tulsa in 2014. Navy is schedule to join in 2015.