The streak is just a number now. The NHL record is in the rearview mirror, so each additional game just means another giddy opponent eager to stop the Chicago Blackhawks.
So far, the skaters in red and black have responded to each challenge.
Forward Patrick Sharp says, "It's just business as usual."
Thing is, there's nothing routine about it. Certainly not after Chicago beat the Edmonton Oilers 3-2 in overtime on Monday night, stretching its opening points streak to 19 games.
The record went down days ago, when the Blackhawks beat San Jose 2-1 on Friday night to make it 17 in a row. Now the questions are how long can it go on, and which team will stop the streak.