After one of the coldest winters in recent history, Americans are hitting the road this summer travel season—and they’re willing to spend more to get away.
American Express travel surveyed nearly 300 travel advisors who said their summer travel bookings are up 45 percent compared to the same time last year.
The results are surprising considering that 67 percent agents found the cost of travel to have risen due to higher hotel rates, and more expensive airfare. Travelers are still willing to spend even more on extras like day excursions, and only 20 percent indicated budget as their customers’ top consideration, the survey found.
"After one of the coldest and snowiest winters on record, it's no surprise people are itching to get away this summer," says Laura Fink, vice president of American Express Travel said in a release. "That long, cold winter has fostered a demand for travel where customers are placing a premium on perks and amenities to upgrade their trip experiences despite rising costs."
The survey found that travelers are taking trips that average 10 days and that the top five destinations for travelers are London, Paris, Rome, Orlando and New York.
Meanwhile, a recent Adobe Digital Index report shows that booking travel online has also experienced a 15 percent growth from last year and 48 percent more people are booking travel through tablets and mobile devices. The report, which analyzed data from over 33 billion visits to more than 1,300 travel websites, predicts overall online travel bookings will reach $61 billion between Memorial Day and Labor Day.
While Americans are becoming more adventurous with their vacations- trips to big cities in Brazil, Milan and Bucharest are up- Adobe found that the top summer destinations for U.S. travelers are Hawaii, Orlando, Las Vegas, San Diego and San Francisco.