By Gary Gastelu
Published April 23, 2019
The new Ford Bronco may be sporting the name of another classic SUV, just not one of Ford’s.
The Blue Oval brand has filed trademark applications for both the Scout and Bronco Scout names.
Uncovered by Ford Authority, the protections are being sought for the use of the names on vehicles and parts. Ford has a new truck-based Bronco in the works, along with a smaller crossover model built on the same platform as the Ford Escape. It’s possible that Ford is thinking about putting the name on the latter, or using it as a trim level of one of the vehicles, but a company spokesman told Autoblog that the filings don’t indicate definitive plans to use the name.
The International Harvester Scout was among original Ford Bronco’s main rivals until the line was discontinued in 1980. The Scout name has also appeared on a number of vehicles from other brands sold around the world. According to Hagerty, International Harvester’s successor company still owns an active trademark on the Scout name for vehicles over 2,400 pounds.
Ford is expected to unveil both of its new SUVs over the course of the coming year.