Authorities in Texas were investigating an incident of alleged child abuse at a Walmart Tuesday after a father was seen dragging his daughter around the store by her hair.

Cleveland police Chief Darrel Broussard told KTRK-TV they were meeting with the family featured in the viral photos.

Police are concerned at this time for the children who may be in the home with the dad who appeared to have been a little aggressive at the time," Broussard said.

Erika Burch, the person who filmed the video, confronted the family about the punishment. She received some heat on Facebook about intervening in someone else’s affairs.

"People are telling me I'm wrong for stepping up for this little girl, but you can discipline a child without dragging them by the hair on their head, especially in Wal-Mart," she told KTRK-TV.

Burch added that she wanted the girl to know what “proper discipline” looked like.

Child protective services said children usually remain in their homes while abuse allegations take palce.

Click for more from KTRK-TV.