Android

Kodak's new smartphone looks like a retro camera

(Image courtesy of Kodak)

(Image courtesy of Kodak)

While it may not be the first company that comes to mind when most people think about smartphones, Kodak is releasing a new phone that has a distinctive old-school, camera-focused look. 

The company hopes to produce plenty of Kodak moments with the release of the Ektra Smartphone, an Android device that is as much a high-tech camera as it is a smartphone.

Kodak first introduced its Ektra camera to the masses in 1941. The new Ektra smartphone features several nods to past incarnations, complete with a textured finish and leather accessories for carrying the device. In addition, the device nods to its predecessors via a Super-8 app, which allows users to add touches that are akin to finishes seen on Super-8 videos of yesteryear.

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However, the inner workings of the device are decidedly modern.

A HELIO X20 Decacore processor runs Android Marshmallow software. The device’s 21-megapixel camera sensor has f2.0 aperture and a 13-megapixel front-facing camera with phase detection autofocus and f2.2 aperture. Ektra’s camera app is controlled by a SLR-style scene selection dial, allowing users to adjust settings including landscape, sport, and night-time. The camera also has a smart auto mode, which auto-selects the condition.

Kodak added that advanced users can put the Manual mode through its paces by adjusting exposure, ISO, focus, white balance and shutter speed.

In a press release on Kodak’s website, Chief Executive Jeff Clarke said, “the launch of the KODAK Smartphone today demonstrates our ongoing commitment to bringing the latest advances in photography to consumers. [The EKTRA Smartphone] opens up a world of creative opportunities to all who care about photography.”

The device will be available in Europe and retails for around $550, according to Kodak.