This is a RUSH transcript from "The O'Reilly Factor," September 28, 2012. This copy may not be in its final form and may be updated.
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O'REILLY: Thanks for staying with us. I'm Bill O'Reilly. In the "What The Heck Just Happened" segment tonight, we've lots to talk about.
As you know, President Obama and Governor Romney will meet in Denver next Wednesday night in a debate that must go Romney's way if he wants to win the election.
Here now are some advice for both candidates, Fox News Commentator, Greg Gutfeld and "Imus in the Morning" Producer, Bernard McGuirk.
All right, McGuirk, we gave you Governor Romney, OK.
BERNARD MCGUIRK, FOX BUSINESS NEWS PRODUCER: Yes, sir.
O'REILLY: And you now -- he's watching, you know that. He's watching right now. Give him the advice and put him over the top.
MCGUIRK: I would say this, everybody is talking about likeability, right.
MCGUIRK: Well, you know, likeability doesn't mean Mr. Rogers with a great portfolio. People like, like toughness. They like aggressiveness. They like a sarcastic wit.
Now, it's desperation time for him. And all that likeability stuff has got to go by the wayside. He's got to go streak. He's got to get all up in Obama's mush.
He's got to rattle Mr. Cool. He's got to breakthrough to the common denominator nitwits who live and die by football and know everything about "America's Got Talent" but couldn't name the Vice President if their lives depended on it.
O'REILLY: So, but when you say that he's got to rattle the President. I mean, you can't be disrespectful to him. How do you do that. I mean, how do you go in and rattle -- because Obama is a pretty cool guy.
MCGUIRK: There is a fine line, I would agree. But you need some good writing. For example, on the tough economy, you would say, "Just because he likes dog meet doesn't mean you have to as well.
O'REILLY: You know, throw out a line like that, rattle him just a little bit.
MCGUIRK: So, flamboyant lines to demonstrate the economy's going down the drain or is already down the drain.
MCGUIRK: Absolutely. I will call for a moment of silence for the dead Ambassador.
O'REILLY: But you know that anytime that he uses a flamboyant line -- Gutfeld knows this really well, you're going to be accused of being a racist.
If you bring dog meat in, somehow, that's going to be tied into --
MCGUIRK: They used the dog meat -- and also, I'd say, be honest. Like, for example, be yourself. If they ask you a stupid pop culture question like, "Do you like Snooki."
Be honest. Say, you wouldn't let her clean the toilet bowls at Bain Capital.
People would like that.
O'REILLY: That'd be good, right.
MCGUIRK: They would like that. They would respect you for your honesty. They would like you. That's likeability right there.
GREG GUTFELD, FOX NEWS COMMENTATOR: How did this go after Snooki. She's an American hero.
O'REILLY: Gutfeld, maybe in your world where people wear ties like you do. But not --
GUTFELD: Why is it every time I'm here, you've got -- you know, my mom is mad at you.
O'REILLY: Oh, your mother is mad at me.
GUTFELD: Yes, because you keep going after my ties. She buys these ties for me.
O'REILLY: Your mother buys those ties.
GUTFELD: Yes, she does.
O'REILLY: Where, at Goodwill. Is that where she is.
GUTFELD: You're a terrible man. Terrible man.
O'REILLY: Everyone knows that. All right, your job, Gutfeld, is to advise the President on what he should do in response to McGuirk saying -- and I believe that's going to happen by the way.
O'REILLY: I think Mitt Romney is going to try to take it to the President and he does.