Tic Tac, the friendly, little one-and-a-half calorie breath mint, is launching two new flavors designed to appeal to the fickle millennial consumer.
Tic Tac Mixers will come in two versatile flavors—cherry to cola and peach to lemonade—and will change flavors as they dissolve in your mouth. This is the first major innovation for the brand since 2008, according to Bloomberg, with the aim of appealing to young consumers who “hate being bored.”
Apparently Ferrero—yes, that Ferrero, the company behind Nutella—thinks millennials are incredibly indecisive, even it when it comes to chewing on a microscopic breath mint.
“It’s all about people wanting the product to entertain them,” Todd Midura, marketing director for Tic Tac in the U.S. told Bloomberg. “Younger people are really looking for a product to do that.”
After 18 months of research, the company found that there are two reasons people buy Tic Tacs: to freshen their breath or get a quick fruity hit. The third reason to pop a Tic Tac? "Emotional rescue." Mixers appear to fall into the second and third category.
First introduced in 1969, Tic Tacs are now sold in over 100 countries and the product has stayed relatively consistent over the past five decades. In 2010, they did enlarge the container to contain 60 mints up from 37.
Tic Tac Mixers will be hitting store shelves in the U.S. in June.