EPA tweet on Kim Kardashian confuses, entertains followers
Social Buzz: Lauren Ashburn on how the government agency seems to like the new app
NEW YORK – It seems whoever runs the EPA’s official Twitter account may also be a fan of Kim Kardashian.
On Monday evening, a tweet went out from the official @EPAwater account promoting the increasingly popular “Kim Kardashian: Hollywood” game.
“I'm now a C-List celebrity in Kim Kardashian: Hollywood. Come join me and become famous too by playing on iPhone! http://t.co/SrloiiwUFZ,” read the tweet, according to various screengrabs of the post.
The tweet was deleted after approximately three hours but it garnered more than 3,000 retweets and even warranted a comment from Michigan Democratic Rep. John Dingell.
The EPA tweeted out this apology shortly after we talked to them Tuesday morning:
A spokesperson later told FOX411, “An EPA fellow inadvertently triggered an auto-generated tweet. She regrets the error and has been advised on the sensitivities of using social media.”
“Kim Kardashian: Hollywood” has earned a lot of attention over the past few weeks, and according to Mashable, it’s estimated it could become the most-profitable game of the year.
According to Bloomberg, since its June 25 release, Kim K’s game has become the second-most downloaded free-to-play game from the Apple App Store. Though it doesn’t cost anything to play, “Kim Kardashian: Hollywood” prompts users to make in-app purchases, and Bloomberg estimates it could earn $200 million in revenue this year.
Kim Kardashian has yet to tweet about the incident. But we bet she will!
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