The 13-minute music video for Michael Jackson's "Thriller" was brazen enough to expect viewers to stay seated for the entirety of its running time, but that was nothing compared to Pharrell Williams' latest stunt.
The singer/rapper/songwriter/producer debuted the video for his new song "Happy" on Friday morning, and it clocks in at a solid 24 hours. The premise is simple: All kinds of different people take turns singing, dancing and grooving along to the song in (what appears to be) real time, beginning and ending at midnight. For example, fast forwarding to 8:30 a.m. will reward you with footage of a man dancing in the street alongside a parade of moving trucks, and skipping to 8:50 p.m. will reveal a man in a chicken costume prancing around a supermarket.
It's also loaded with celebrity guest appearances, like Magic Johnson (5:35 a.m.), Odd Future Wolf Gang (1:50 p.m.), Steve Carell (5:09 p.m.), and Gavin DeGraw (5:45 p.m.). Kelly Osbourne and Jamie Foxx are supposedly involved somewhere along the way, too.
Viewers can catch the whole thing at 24HoursOfHappy.com.