US

Woman says billboard's message slams gender equality

  • A vehicle drives by a billboard, Wednesday, Feb. 22, 2017, near Greensboro, N.C. The billboard on a highway between Winston-Salem and Greensboro reads, "Real men provide. Real women appreciate it." Women are planning this weekend to protest a North Carolina billboard with a message they say is a slam on gender equality, according to media reports.  (Andrew Krech/News & Record via AP)/

    A vehicle drives by a billboard, Wednesday, Feb. 22, 2017, near Greensboro, N.C. The billboard on a highway between Winston-Salem and Greensboro reads, "Real men provide. Real women appreciate it." Women are planning this weekend to protest a North Carolina billboard with a message they say is a slam on gender equality, according to media reports. (Andrew Krech/News & Record via AP)/  (The Associated Press)

  • A vehicle drives by a billboard, Wednesday, Feb. 22, 2017, near Greensboro, N.C. The billboard on a highway between Winston-Salem and Greensboro reads, "Real men provide. Real women appreciate it." Women are planning this weekend to protest a North Carolina billboard with a message they say is a slam on gender equality, according to media reports.  (Andrew Krech/News & Record via AP)/

    A vehicle drives by a billboard, Wednesday, Feb. 22, 2017, near Greensboro, N.C. The billboard on a highway between Winston-Salem and Greensboro reads, "Real men provide. Real women appreciate it." Women are planning this weekend to protest a North Carolina billboard with a message they say is a slam on gender equality, according to media reports. (Andrew Krech/News & Record via AP)/  (The Associated Press)

Women are planning to protest a North Carolina billboard with a message they say is a slam on gender equality.

A billboard on a highway between Winston-Salem and Greensboro reads, "Real men provide. Real women appreciate it." Boutique owner Molly Grace tells news outlets in the area she sees the sign's message as an attempt to silence women who want to be seen as equals to men.

Via social media, Grace is organizing a protest at the billboard on Sunday to speak out against its message.

The billboard belongs to Whiteheart Outdoor Advertising, and owner Bill Whiteheart says the organization that bought the space doesn't wish to be identified.

But, Whiteheart says, an announcement is coming.