In this video, Entrepreneur Network partner Kate Volman meets with Facebook marketing expert Mari Smith to discuss how small businesses can utilize Facebook to build their companies.

Since 2007, Smith has been teaching small businesses how to master Facebook marketing. Many small businesses use outdated Facebook marketing tactics, but it's important that they stay up-to-date with trends and new features.

Uploading your email list to Facebook, creating videos and using Facebook paid ads and Facebook Messenger are a few of the options that Smith recommends to strengthen your company's marketing strategy.

Today, Facebook can be a key way to gain new customers and re-engage old ones.

Click play to learn how you can boost your Facebook marketing strategy.

Watch more videos from Volman on her YouTube channel here.

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