In this video, Entrepreneur Network partner Mark Fidelman of Fanatics Media explains how to create a branded YouTube channel.

Forget about blogs. Today, everything revolves around video. It's the best form for communicating with an audience, Fidelman explains.

When you're first launching your YouTube channel, it's best to outsource elements such as lighting, editing and sound to experts. Once your business grows, you'll be able to take everything in-house, Fidelman says. If you don't have an on-camera talent, that's something that can be outsourced, too -- look for influencers in your industry who might be a good fit.

Creating the right content, incorporating relevant calls-to-action and utilizing analytics tools are other steps that will help jumpstart your new channel.

To learn more about launching your brand's YouTube channel, click play.

Watch more videos from the folks at Fanatics Media on their YouTube channel here.

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