In this video, Entrepreneur Network partner Poornima Vijayashanker and Storyhackers co-founder Ritika Puri discuss the importance of marketing your new product or service. Puri has helped more than 100 brands including LinkedIn, Clarity FM and CitiBank build their marketing programs.
Vijayashanker and Puri discuss important issues in marketing, such as why founders and CEOs wait until the last minute to market, what you need to know to market a product and how to get started.
Puri explains the importance of marketing in businesses today. Having a plan in place so you have traction when your product launches is vital to getting ahead. Even when you're in the ideation phase, you should be planning your marketing in tandem with your product, Puri explains.
Get started today! Click play to learn how to start marketing your new business.
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