Good communication is the keystone of crowdfunding. You need to tell the story of why you are raising money clearly and concisely. You also need to keep in close touch with your campaign backers.
Your investors are your best chance to build a community around your project, idea or business. They are valuable contacts and you need to tend carefully to them, making sure they feel like they are part of your production process.
In the seventh episode of Crowdfund with Cat, Brian Meece, the co-founder of crowdfunding platform RocketHub, explains when and how crowdfunding campaign owners should be communicating with their crowdfunding backers.