According to bestselling author Ben Angel, one of the biggest challenges in the new social media economy is how to create important content that stands out from pack -- but, more importantly, content that will convert prospects into customers.

In this video, Angel outlines ways you can use social-media management tools like Hootsuite and Meet Edgar to schedule posts to publish at certain times of days -- especially important for international customers -- and more.

Related: Why Do You Hate Selling? Because You're Being Selfish.