As filmmaker Casey Neistat reminds us, “Storytelling” is more than just a buzzword. In this short interview, he reminds us that real storytelling is about creation and bringing new ideas to life. Keeping that in mind can ensure you produce work that’s original and not just a bad copy.

This interview was made in partnership with General Assembly’s Open the Door speaker series. To watch a livestream of Casey discussing storytelling, watch more here.

Related: Watch Our Livestream of Gary Vaynerchuk and Casey Neistat Wednesday at 7 p.m. EST