Maximizing cross channel marketing is more important than ever. But integrating elements such as web, email, point of sale, search and more can be a challenge. A recent survey by marketing firm Signal finds that only a very small fraction of companies are collecting data in such a way where they have a single view into what their customers want and need. This infographic summarizes its findings -- as well as important solutions to help you understand how to streamline efforts and focus just on what your clients -- and company -- needs.

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