Selfies are all the rage these days, but they're also proving to be a safety hazard.
In light of several life-threatening selfie-related incidents in Russia – at least 10 deaths and 100 injuries over the last year, according to the Associated Press -- the Russian Interior Ministry and the country's police force has created a campaign called "Safe Selfies."
The campaign includes pamphlets, safety videos, tips and images in the form of "no smoking"-style mock signage, instructing the people to avoid dangerous locations and situations while taking selfies – no train tracks, wild animals, firearms, at extreme heights (like roofs or electricity cables), in moving vehicles (by land and by sea) or venturing into highly trafficked streets, to name a few.
This is perhaps the first time that the selfie itself has been deemed a safety risk. Selfie sticks, on the other hand, have been banned from a number of museums, attractions and events all over the world -- everywhere from the Palace of Versailles in Paris to the San Diego Convention Center on the eve of Comic-Con.
Related: In Defense of the Selfie