Google

Google acquires Songza to help create digital soundtracks tailored for people's changing moods

A Google search page is reflected in sunglasses in this photo illustration taken in Brussels May 30, 2014. Google has taken the first steps to meet a European ruling that citizens can have objectionable links removed from Internet search results, a ruling that pleased privacy campaigners but raised fears that the right can be abused to hide negative information.   REUTERS/Francois Lenoir (BELGIUM - Tags: POLITICS SCIENCE TECHNOLOGY) - RTR3RK9G

A Google search page is reflected in sunglasses in this photo illustration taken in Brussels May 30, 2014. Google has taken the first steps to meet a European ruling that citizens can have objectionable links removed from Internet search results, a ruling that pleased privacy campaigners but raised fears that the right can be abused to hide negative information. REUTERS/Francois Lenoir (BELGIUM - Tags: POLITICS SCIENCE TECHNOLOGY) - RTR3RK9G  (REUTERS/Francois Lenoir)

Google is fine tuning its digital music strategy with the acquisition of Songza, a service that creates soundtracks tailored for people's changing moods.

Financial terms of the deal announced Tuesday aren't being disclosed. That means the price is considered to be too small to affect Google Inc., which ended March with $59 billion in cash.

The acquisition highlights the growing importance of services that create tailored playlists as more people listen to music through Internet connections on their smartphones, tablets and personal computers.

Apple is buying headphone maker Beats Electronics for $3 billion largely because it prizes the song-picking prowess of a digital music service that Beats has been building.

Google plans to use Songza's technology in its own music-streaming service, as well as its YouTube video site.