Ohio State basketball has been partnered with LeBron James since 2007, wearing uniforms that with the NBA superstar's logo and at times his shoes in games.
In case you forgot (or are a recruit who didn't know), the basketball program's Twitter feed provided a reminder this week with a picture of a "LeBron shoe wall." That is in addition to a locker for James in the team's locker room.
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Is it a coincidence this came out a few weeks after Michigan's partnership with Nike and the Jordan brand was announced? Probably not.
The rivalry never ends.