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Buzz Cut:
• The Edge: Cruz booms, but Palin gets Trump mega media
• Conservatives raise alarm, but is it too late?
• Power Play: Heading for a showdown
• Hillary and Bernie fight heats up
• Talk about wasting time

THE EDGE: CRUZ BOOMS, BUT PALIN GETS TRUMP MEGA MEDIA
Ted Cruz is starting to horn in on GOP frontrunner Donald Trump’s media monopoly. But just as Cruz was cresting, Trump found a new way to get the press back to wall-to-wall coverage of his campaign.

In this week’s installment of The Edge, a one-of-a-kind measurement of media mentions from the New Analytics Company, Cruz rocketed into second place with by far the biggest gains since last week.

But lest he lose his stranglehold on political coverage, Trump rolled out the one endorsement guaranteed to put the mainstream press into a frenzy: former Alaska Gov. Sarah Palin. Despite the overwhelmingly negative tone of the coverage, as is often the case with Trump, the sheer volume drowned out other voices. A separate analysis from New Analytics shows that Trump and Palin dominated the discussion on Tuesday and Wednesday.

The Edge “scrubs” television, radio, print, internet and social media for mentions of the 2016 candidates. The team at New Analytics has built unique tool to measure which candidates are being talked about the most and the data are compiled into a single score and provided to Fox News First.

Here are their rankings for media mentions this week, with their gain or decline from last week in brackets. See the full results here.

Donald Trump, 27.05 [+1.55]; Ted Cruz, 15.68 [+4.24]; Ben Carson, 13.97 [+1.32]; Marco Rubio, 12.12 [+1.68]; Jeb Bush, 9.32 [-2.79]; Chris Christie, 5.83 [-1.37]; Rand Paul, 5.04 [-.23]; Carly Fiorina, 4.69 [-1.88]; John Kasich, 4.38 [-.83]; Mike Huckabee, 3.95 [-1.17]

CONSERVATIVES RAISE ALARM, BUT IS IT TOO LATE?
After a 60-year struggle, the conservative movement seemed to be at the threshold of its long-sought aim of the final takeover of the Republican Party. And then along came Donald Trump.

With increasing signs that the GOP establishment is lining up behind Trump for fear of right-wing favorite Ted Cruz, the conservative movement is belatedly moving to try to save itself.

National Review lowered the boom on Trump Thursday night with an all-star collection of conservative thinkers denouncing Trump’s candidacy. The magazine is being joined by other luminaries of the movement, including a searing compilation from Matt Labash.

The audience here includes those in the punditocracy and the world of politics who have been willing to either dismiss or enable Trump as a means to an ideological end, especially on immigration, or exploiting the vacuum he leaves to prop up dead candidacies.

Ten days away from the Iowa caucuses is a little late for conservatives to come to the realization that they are on the brink of disaster. But there’s still enough time, if….

The conservative revolt against Trump only really matters if the two thirds of the Republican Party not supporting Trump can unite behind one or even two candidates.

Most Republicans are quite conservative. But if they split their votes between three or even four other candidates, Trump can use his minority share of the party plus the many Democrats who support him for leveraged buyout of the GOP. 

This is where the lack of a functional establishment or party hierarchy is really damaging the GOP. There is no check on candidates like Jeb Bush or Chris Christie and no seeming way to divert them from their course. In a world of billionaire PAC men, there are no more power brokers to force rational action.

Trump, Cruz ad war escalates - Donald Trump has unveiled his first attack ad of the cycle, a spot hammering rival Sen. Ted Cruz for what Trump says is weakness on the issue of illegal immigration. But Cruz was ready with an attack of his own. In a new ad, Cruz slams Trump for his use of government eminent domain powers to try to seize private property for his own benefit.

[Daily Mail: “Republican presidential front-runner Donald Trump has never voted in a Republican presidential primary election in his home state of New York, voter records show.”]

Power Play: Heading for a showdown - Iowa’s caucus-goers can be tough crowd for aspiring candidates, but Donald Trump and Sen. Ted Cruz are determined to take the top spot in the first presidential contest. Yahoo News’ Meredith Shiner and WashEx’s Sarah Westwood give their take to Chris Stirewalt. WATCH HERE.

#mediabuzz - The two leading GOP candidates, Donald Trump and Ted Cruz, both sat down with host Howard Kurtz to talk about 2016, with a little over a week until the Iowa caucuses. Watch “#mediabuzz” Sunday at 11 a.m. ET, with a second airing at 5 p.m.

Rubio shifts cash to South Carolina - Politico: “Marco Rubio had long planned an ambitious Iowa advertising assault in the weeks leading up to the caucuses, but his campaign has quietly scaled back its ad buys in the state by more than $860,000, according to a POLITICO analysis of advertising buys. The change appears due partly to a switch from offense to defense, but it also comes at a time when the Florida senator is focusing his hopes for an early state victory in South Carolina, where his campaign is increasing its advertising buys, according to the analysis, compiled for POLITICO by The Tracking Firm.”

But keeps up in Iowa, N.H. air assault - Two new ads from Team Rubio are set to air today in Iowa and New Hampshire both focusing on supporters in their respective states titled “Marcomentum.”

Fox News Sunday - Sen. Marco Rubio joins Chris Wallace ahead of the Iowa caucus, and Jeff Roe, campaign manager for Sen. Ted Cruz is this week’s “Power Player.” Watch “Fox News Sunday with Chris Wallace” at 2 p.m. and 6 p.m. ET on the Fox News Channel. Check local listings for broadcast times in your area.

WITH YOUR SECOND CUP OF COFFEE…
History.com: “In Russia, the revolution of 1905 begins when czarist troops open fire on a peaceful group of workers marching to the Winter Palace in St. Petersburg to petition their grievances to Czar Nicholas II. Some 500 protestors were massacred on ‘Bloody Sunday,’ setting off months of protest and disorder throughout Russia. By January 1905, discontent with the czar’s regime permeated nearly all classes in Russia, especially after the crushing January 2 defeat of the Russian navy at Port Arthur during the Russo-Japanese War. In October 1905, Nicholas, embattled on all sides, was forced to grant basic civil liberties and a representative national body, which would be elected by narrowly limited suffrage. However, this Parliament, known as the Duma, was dissolved after it opposed Nicholas’ authority, and the remnants of the revolutionary movement were brutally suppressed by czarist troops. A decade later, czarist Russia was bogged down in the mire of World War I, prompting the Bolshevik-led Russian Revolution of 1917, which crushed the czar’s opposition and proclaimed Russia the world’s first Marxist state.”

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POLL CHECK
Real Clear Politics Averages
Republican Nomination
Trump 34.8 percent; Cruz 18.8 percent; Rubio 11.6 percent; Carson 8.8 percent
General Election: Clinton vs. Trump – Clinton +2.5 points
Generic Congressional Vote – Republicans +0.5

HILLARY AND BERNIE FIGHT HEATS UP
The Hill: “An aide to Democratic presidential candidate Bernie Sanders said Thursday evening that rival Hillary Clinton ‘should be ashamed’ of her association with longtime ally David Brock. Brock, who heads several groups supporting Clinton’s bid, slammed a new ad from Sanders on Thursday and accused the Vermont senator of not caring about black people.  Sanders spokesman Michael Briggs issued a scathing statement directed at Brock’s comments and stressing that Sanders has "one of the strongest civil rights records in Congress.”

Bernie’s Baby Boomer utopia - In his new ad, Bernie Sanders speaks to his core group of supporters with visions of farmlands and snowy little towns all the while Simon and Garfunkel’s “America” plays in the background.

Power Play: Red menace - As Hillary Clinton sees her lead slipping into the hands of Sen. Bernie Sanders, her team has decided to hit Sanders hard on his self-professed socialist beliefs. Yahoo’s Meredith Shiner and WashEx’s Sarah Westwood give Chris Stirewalt their thoughts. WATCH HERE.

Bernie keeps gigging Hillary on buckraking - NYT: “But the new attacks strike at what even some allies believe may be one of Mrs. Clinton’s biggest vulnerabilities: not her positions on financial regulation, but her personal relationships with Wall Street executives, along with the millions of dollars Mrs. Clinton, her husband, and their family foundation have accepted in speaking fees or charitable contributions from banks, hedge funds and asset managers. Unlike Mrs. Clinton, Mr. Obama has never earned speaking fees from Wall Street.”

Hillary emails so secret that even members of Congress can’t see them - Fox News: “Some of Hillary Clinton’s emails on her private server contained information so secret that senior lawmakers who oversee the State Department cannot read them without fulfilling additional security requirements, Fox News has learned. The emails in question, as Fox News first reported earlier this week, contained intelligence classified at a level beyond ‘top secret.’ Because of this designation, not all the lawmakers on key committees reviewing the case have high enough clearances.”

CARLY, HILLARY ON OPPOSITE SIDES ON ROE V. WADE ANNIVERSARY
USA Today: “[The March for Life event] which draws hundreds of thousands of participants, is scheduled to kick off shortly before noon on the grounds of the Washington Monument with a rally that will include an appearance by Republican presidential candidate Carly Fiorina and a dozen elected officials, artists and public figures.”

Speaking to her base - Hillary Clinton celebrates today’s anniversary of the Roe v. Wade case with a dinner hosted by Naral Pro-Choice New Hampshire. The national organization endorsed the Democratic frontrunner earlier this month.  

[The CARLY for America PAC released a new ad in Iowa today focused on Carly Fiorina’s economic record. The ad buy will run through Feb. 1 for $140,000 in the Des Moines, Cedar Rapids, Council Bluffs, and Davenport markets, according to a release.] 

TALK ABOUT WASTING TIME
Wilton (Conn.) Bulletin: “A large group of emergency responders … conducted a missing-person search Tuesday evening, Jan. 19, only to find out later that the distress signal they were told about was actually the GPS beacon of a high-end watch. Headquartered in Wilton, Breitling USA is an international supplier of technical watches and chronographs. According to Lt. Stephen Brennan of the Wilton Police Department, it was a watch in the company’s 206 Danbury Road location that emitted the signal. … Four Wilton police cruisers and three Wilton fire department units were dispatched, along with 23 CERT members. An additional nine firefighters were called, among them the Wilton Fire Dive, who deployed their boat to search the reservoir. The New Canaan Police Department aided with seven police, including its K-9 unit. A New Canaan fire unit also responded.”

AND NOW, A WORD FROM CHARLES…
“I think we’re getting to a moment where there’s a scenario that one can see. Which is, you get Bob Dole, who represents the old establishment, if you like, essentially choosing Trump over Cruz. Now, if Cruz loses Iowa, Trump wins convincingly, I think all he will need at that point is to have a single current establishment figure. Meaning a sitting governor or a sitting Senator endorse him.” – Charles Krauthammer on “Special Report with Bret Baier.”

Chris Stirewalt is digital politics editor for Fox News. Want FOX News First in your inbox every day? Sign up here.

Chris Stirewalt joined Fox News Channel (FNC) in July of 2010 and serves as digital politics editor based in Washington, D.C.  Additionally, he authors the daily "Fox News First" political news note and hosts "Power Play," a feature video series, on FoxNews.com. Stirewalt makes frequent appearances on the network, including "The Kelly File," "Special Report with Bret Baier," and "Fox News Sunday with Chris Wallace."  He also provides expert political analysis for Fox News coverage of state, congressional and presidential elections.