By Emily Cyr, Special Report Summer Associate
With the 2016 presidential campaigns underway, candidates have a new media platform to consider: Snapchat.
While the video-messaging app that debuted in 2011 has been largely used to send pictures and videos between friends, it has now become a way to connect with presidential candidates.
Sen. Rand Paul(R-Ky) and Gov. Rick Perry are two candidates who have created Snapchat accounts so supporters can follow their campaigns and behind the scene action.
Candidates Hillary Clinton and Jeb Bush have gone a step further. Both Clinton and Bush were featured on Our Story, a video stream on Snapchat that is published from a live event via audience submissions. When Clinton held her first campaign rally at Roosevelt Island on June 13th, Snapchat users anywhere could follow the event and the same happened for Jeb Bush’s announcement at Miami Dade College Kendall two days later.
A current job posting shows Snapchat looking to further expand its role in political coverage by creating a new content team of “political junkies and news aficionados” to filter Our Story events and 2016 presidential coverage.
This could be a major source of political news for millennials; Snapchat recently released statistics stating that over 60% of people from 13-34 in the U.S with smartphones are using Snapchat and that 18-24 year olds are the largest group of users, representing 37%.
With upwards of 2 billion video views per day on Snapchat, candidates have plenty of opportunities to get their message to the young voter demographic.