The first step to a healthier 2018 may ironically begin with forgetting #fitspo, a new study suggests.
According to a new report from Flinders University in Australia, exposure to images of “functional fitness,” or legitimate exercise, can positively boost women’s self-esteem — as opposed to idealized “fitspirational” imagery, which does not bolster well-being, appearance satisfaction, or intent to exercise.
While the study’s female participants embraced photos they saw in the more motivational media campaigns This Girl Can and #jointhemovement, looking at impossibly stunning images of #fitspo female bodies did not spur the same results.
Nevertheless, researchers found that the former campaigns did not stop participants from comparing themselves to the idealized images.
With over 51 million photos tagged for #fitspo on Instagram as well as some 27 million results generated on Google, it’s clear that the goal-centric health movement is here to stay, and hope for a more balanced 2018 — in terms of health "inspiration" on social media — looks bright.