American Eagle Outfitters has pulled a controversial bracelet from online and in stores after receiving massive backlash from customers linking it to slavery.
One user tweeted to the national commercial retailer, “I mean, COME ON, @AEO!! Seems a little obvious. We do not need to get slavery jewelry trending. It IS offensive.”
Another called out the chain, tweeting, “I saw this ‘bracelet’ in and think you need to revisit this. I would never wear this due to the obvious slavery connection. I hope you do the right thing and remove this from your stores,” before writing the hashtag “slaves no more.”
The brand has since issued an apology for the insensitive screw cuff bracelets and vowed to pull the merchandise from the shelves. It has already taken it off of the website.
The company issued a statement on Twitter, apologizing: “We’ve heard and understand the concerns about the bracelet. We apologize and will remove the product from our stores and website.”
One user feels that the response hasn’t been serious enough, commenting, “I’m not sure this is a ‘we got caught and are sorry’ moment. Who designed it? Who gave this the ok? Nobody thought it was a bad idea? It shouldn’t be the job of offended customers in stores to be checking your products?”