The logo of Dow Jones Industrial Average stock market index listed company Nike (NKE) is seen in Los Angeles, California, United States, April 12, 2016 (REUTERS/Lucy Nicholson)
Plus-size athletes seeking stylish and comfortable fitness apparel, search no more. Nike has a brand-new line made to help flatter your frame and meet your fitness goals, to boot.
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Mashable reported that after announcing its new plus-size line in July 2016, Nike officially launched the new apparel this week.
The line consists of over 200 products — including bras, shorts, pants, jackets and shirts — in sizes 1X to 3X. Bras are now available up to size 38E, Mashable reported.
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“Strong is the new keyword for us; size doesn’t matter,” Helen Boucher, vice president of women’s training apparel at Nike, said in a statement.
Nike is the first major commercial athletic apparel brand to announce plus sizes, and people on Twitter are applauding the brand for its inclusivity.
PSA #Nike finally has a REAL #PlusSize line w sizes up to 3X in active wear & 38E in sports bras. I know it's not perfect, but it's a start!
— 🍑 (@grannythings) March 1, 2017
I wish brands like @nikewomen did #plussize when I was a teen. Things like this will make a huge difference to young girls confidence. ❤️ pic.twitter.com/d78TNUCjAb
— Hollie B ✌️ (@PBbutterflies) February 28, 2017
Nike are embracing the fuller figure & so we're embracing them ❤: https://t.co/n171rFumY6 #nike #fbloggers #fashion #plussize #womenwholift pic.twitter.com/Mc5gVZinHh
— Ladeez Bits (@ladeezbits) March 3, 2017
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