Snack Foods

12 Super Bowl commercials all the foodies are talking about

Whether you were cheering for the victorious New England Patriots or the Atlanta Falcons during Sunday's game, there’s one thing many football fans can agree on: There were entirely too many entertaining commercials for fast food, snack food and soft drinks.

Whether it was burgers, beer, or buffalo wings, the Super Bowl’s ad breaks offered no shortage of scrumptious-looking foodstuffs for viewers to feast their eyes on. Here’s just a few of the weridest, funniest, and most memorable ads the advertisers served up on Super Bowl Sunday. 

Wendy’s, ‘Cold as Ice’

Wendy’s used its 30-second spot to remind viewers that they always use fresh beef in their square-shaped burgers. Many of us still have Foreigner’s 1997 song “Cold as Ice” stuck in our heads Monday morning.

 

Snickers, ‘A Live Super Bowl Commercial’

Snickers made a big to-do about their live ad in the days leading up to the big game (the commercial was preceded by a 36-hour live-stream from the set). The end result? A silly ad about how hunger interferes with Adam Driver’s live performance.

 

Budweiser, ‘Born the Hard Way’

Production on this controversial commercial began back in May, but Budweiser’s “Born the Hard Way” ad — which reenacts Adolphus Busch’s emigration from Germany to America — felt oddly current given President Donald Trump’s recent executive orders temporarily barring refugees from seven predominantly Muslim nations. (In a statement issued days before the Super Bowl, Anheuser-Busch refrained from commenting on ad’s political themes, and merely wrote that it depicted “the pursuit of the American dream.”)

 

KFC's 'Colonel vs. Colonel'

In honor of their new Georgia Gold Honey Mustard chicken, KFC’s first-ever Super Bowl commercial features not one but two Colonel Sanders(es). By the way, that’s “Titanic” star Billy Zane as KFC’s new gold-covered Colonel.

 

Yellow Tail, 'Big Game Commercial'

Yellow Tail became the first wine in 40 years to advertise during the Super Bowl, which suggests that the brand is hoping to introduce beer-drinking football fans to an altogether new boozing experience. Judging from the negative response Twitter, however, it's unclear if they succeeded.

 

Avocados From Mexico, ‘Secret Society’

According to this ad for Avocados From Mexico, a secret society full of bumbling (and hilarious) morons is responsible for: a) faking the moon landing; b) causing “deflate-gate”; and c) withholding information regarding the health benefits of Avocados from Mexico.

 

Coca-Cola, 'America the Beautiful

Coca-Cola wanted to remind viewers that no matter your creed or color, we're all beautiful — and we all deserve to enjoy life's simple pleasures, like singing, dancing and sugary soft drinks.

 

Buffalo Wild Wings, ‘The Conspiracy’

In this sport, former Packers quarterback Brett Favre learns that all of his worst passes were masterminded by Buffalo Wild Wings. But why would BWW do such a thing? Well, they needed to prolong Favre’s games in an effort to keep their restaurant patrons sitting at the bar, stuffing their faces with wings.

 

Bud Light, ‘Ghost Spuds’

In this ad for Bud Light, the ghost of Spuds MacKenzie haunts a young man who passes up an opportunity to go drinking with his friends. (If MacKenzie’s voice sounds familiar, it’s because Bud Light recruited “Rocky” actor Carl Weathers to do the voice.)

 

Skittles, ‘Romance’

Instead of just texting his high-school sweetheart like a normal teenager, the young man in this Skittles commercial tosses Skittle after Skittle at her bedroom window, hoping for a response. Unfortunately, her whole family is too excited at the prospect of free Skittles to ask him to stop.

 

Busch, ‘BUSCHHHHH’

Cracking open a can of beer never sounded so refreshing … or annoying, depending on how much you liked this silly Busch commercial. The commercial was also the beer's first Super Bowl spot in its 60 year history.

 

Bai Antioxidant Infusions, ‘BaiBaiBai’

For the second year in a row, Christopher Walken continues his tradition of uttering puns in this Super Bowl commercial for Bai Antioxidant Infusions. (Remember his “Walken Closet” ad for Kia?) But this time around, he has Justin Timberlake to help bring on the jokes.